My Projects

Showcasing impactful results across various industries.

Automatorr (SaaS/RPA)

Revamped Automatorr’s digital strategy from the ground up. Through content-driven SEO and social media storytelling, this RPA startup went from nearly invisible to a recognisable industry player with surging web traffic and leads.

Systrix IT (Travel-tech)

Positioned Systrix’s travel tech platform as a go-to solution in a fast-recovering market. By refining messaging and launching targeted content campaigns, the brand achieved over 200% web traffic growth and a steady flow of qualified new leads.

PNJXN — Rescue Urology & Zorambo (Agency)

Delivered multi-client digital success at PNJXN (agency experience). Developed scalable content, SEO, and advertising playbooks that doubled web traffic for a healthcare client and made a café chain a local online favorite, among other successes.

GiftAbled

Ignited GiftAbled’s online presence to support its inclusive mission. Implemented SEO and creative social campaigns that put this non-profit’s handmade products on the map—ranking #1 on Google for key terms and driving notable increases in engagement and sales.

Work Experience

With over eight years of hands-on digital marketing experience, I have managed and executed projects across SaaS, e-commerce, healthcare, travel tech, and non-profit sectors. Each project in my portfolio has sharpened my expertise and adaptability.

Sectors & Audiences Served

From boosting a tech startup’s search rankings to amplifying a non-profit’s mission-driven campaigns, I’ve learned how to tailor strategies to different audiences and industries while maintaining a consistent standard of excellence.

Domain Experience

How I Work: Strategy → Execution → Compounding Growth

Search-Led Turnarounds

Doubled conversion rates by redesigning landing pages with UX-led improvements. Increased social engagement up to 3× using short-form video strategies. Built sustainable lead-generation systems that continue delivering results long after campaign completion.

Results

Small wins from 2013 to present

Achieved 200% organic traffic growth in six months and secured top rankings for competitive, high-intent keywords. Generated 100+ qualified leads per month through a strategic blend of SEO, LinkedIn Ads, and high-value content. Delivered 4–6× ROAS on paid campaigns while reducing CPA by 32% through data-driven targeting and creative optimization.

Signature Wins

Project Timeline

A structured approach to achieving business growth milestones.

Foundation & Early Wins

Began building digital marketing skills through journalism, social media experiments, and early SEO work - learning to connect stories with measurable impact.

Cross-Industry Growth

Managed campaigns for SaaS, e-commerce, healthcare, travel tech, and non-profits. Delivered search ranking boosts, brand awareness lifts, and conversion gains.

Strategic Leadership

Led multi-channel strategies combining SEO, paid ads, and content marketing. Focused on aligning campaigns with business objectives for sustainable growth.

UK & Global Focus

Now working with UK businesses and international teams on UK hours - bringing global best practices with a localized, audience-first approach.