Caste Study Systrix: Travel Tech Transformation

Overview:
Systrix IT Solutions is recognized as the #1 travel technology provider in the Middle East and Africa. It serves a wide spectrum of agencies, from startups to enterprises, delivering smart travel management and booking platforms.

Challenges:

• Low digital salience in a rapidly digitizing travel market.

• Stiff competition from established travel tech firms.

• Needed visibility in the earliest stages of buyers’ search journeys.

Strategy:

• Positioned Systrix’s travel tech solutions—Smart Travel Accounting, Booking Engine, Visa Management—directly to key segments (Agencies, DMCs, Tour Operators).

• Revamped messaging and produced SEO-rich, segment-targeted content.

• Launched partnerships and customer testimonial campaigns to foster trust.

Execution:

• Redesigned site pages to speak directly to different buyer needs with clear value propositions.

• Developed and published authoritative content around “travel booking engine” and other high-value keywords.

• Ran retargeted ads, streamlined supplier payments, and automated processes—showcasing integration with booking engines and payment gateways.

Results:

• Over 200% web traffic growth and first-page rankings for core keywords.

• Consistent flow of qualified leads, strengthening sales pipelines in the Middle East.

• Enhanced efficiency, reduced costs, and improved supplier relationships for clients.