Case Study: PNJXN — Scalable Storytelling & ROI Playbooks

Overview:
PNJXN is a boutique communications and marketing agency with clients in hospitality, healthcare, travel, and more. They focus on cohesive brand storytelling and ROI-driven digital campaigns.

Challenges:

• Managing diverse sector clients, with different market needs, simultaneously.

• Need for rapid, measurable results and scalable processes.

Strategy:

• Developed a repeatable marketing playbook, customizable for each client.

• Blended content marketing, SEO audits, social media, and paid ads.

• Prioritized brand story development for both external audiences and client teams.

Execution:

• Delivered tailored campaigns: SEO-optimized blogs for hospitals, social content for food & beverage, landing page revamps, analytics dashboards for all.

• Used agile reporting and continuous feedback to optimize budget and creative approach.

Results:

• Doubled web traffic and online inquiry rates for hospitality and healthcare clients.

• Helped clients achieve top search rankings and sustainable growth.

• PNJXN’s frameworks enabled ongoing improvements and empowered clients beyond initial campaign runs.

Results: