Case Study: GiftAbled — Purpose-Led Growth Through Storytelling & SEO

a person holding a string rope wrapped around a nest of eggs

a person holding a string rope wrapped around a nest of eggs

Overview:
GiftAbled empowers differently-abled artisans, selling eco-friendly gifts and accessories made with purpose. Their mission-driven e-commerce needed digital amplification.

Challenges:

Minimal online visibility despite a compelling social cause.
Underperforming engagement and conversions.
Resource constraints typical to non-profits.

Strategy:

Purpose-led marketing grounded in authentic storytelling.
SEO overhaul for targeted “inclusive gifts” and “handmade NGO products” keywords.
Creative social media and retargeted ad campaigns, focusing on artisan stories.

Execution:

Transformed website and blog into a platform for artisan success stories.
Optimized site architecture and mobile experience; improved accessibility.
Launched social campaigns and responsive community engagement; sent segmented, impact-driven email newsletters.

Results:

Website ranked #1 on Google for key niche keywords.
50–60% increase in online sales, especially during seasonal campaigns.
Stronger brand recognition—media mentions and more corporate partnerships for mission-driven gifts